There are a lot of movies, stories and news today about alien abductions and other paranormal happenings. Telekinesis, mind reading and other skills are said to exist. Sometimes topics like these are laugh trips for you. But what if you just learned that you are actually being subjected into something that just sounds as hocus-pocus as those mentioned above?

A Driving Force

How would you feel if you find out that you are being manipulated to do a certain action or behave in a certain way without you knowing it or without even your consent? You may think that it would be pretty scary and indeed it is. But there’s more to it than that.

Subliminal Usage

The use of hidden messages has increased the past years. People are much more open to the so-called science than before. Many companies are selling subliminals as self-helping instruments. They say that by subliminally telling your self to change your behavior, like having low self-esteem, you can actually do so!

However, subliminal messaging is not restricted only for private use. There had been lots of issues of this type of messaging system being used in public places and commercial advertisements of companies. Due to the believed effects, even large companies use this kind of system.

Proofs Of Purchase

There had been reports of subliminal messages being used for advertising. Once, it was used in a cinema where a message was flashed to buy Coke and popcorn. The results was said to be that there was an increase in the popcorn and Coke sales that night. It was a really an amazing out come.

There was one instance too that a shopping mall used a subliminal message that conveyed the message ‘if you steal, you go to jail’. The outcome was remarkably the same as with the cinema incident. There was a significant drop of cases regarding shoplifting in the mall.

You can also browse the Internet for posters or ads that use subliminals. There are even logos of famous companies where the sublime messages are explained. These images all convey a sense of pleasure to the viewer enticing them to buy or come in the establishment. The question however is, is it right to use subliminals to the public?

Black Side Of The Market

A lot of people would probably be enraged if they found out that this kind of advertising is true. Wouldn’t you think that it is unfair for your part that you are made to buy a product because you were subconsciously manipulated to do so? Remember, you have nothing to fight against it at all.

It is very much unfair that the public, including you, is subjected to this kind of manipulation without them knowing it. It can be a form of invasion of privacy for some. Manipulating your actions through this kind of media without your consent can be really frustrating on your part.

White Side Of The Market

However, there can be a good side too. Like the shopping mall incident stated above, subliminal messaging could be for the good too. If it’s true, there can be less crime committed, and safety can be assured.

Whether, subliminals, really work or not, it is inevitable that there is an issue regarding its public usage and you as a consumer, should be consciously aware of this.